The Recreational Boating & Fishing Foundation (RBFF) was honored today for innovative achievement by the National Marine Manufacturers Association (NMMA) and Boating Writers International (BWI) at the 70th annual Miami International Boat Show & Strictly Sail Miami. RBFF received an Honorable Mention in the 2011 Innovation Awards for its Take Me Fishing Boat Ramp App.
The National Marine Manufacturers Association (NMMA) and Boating Writers International (BWI) honored eleven marine products with 2011 Innovation Awards on Thursday and one as an Honorable Mention. The recognition took place during a State of the Industry Breakfast at the Miami International Boat Show & Strictly Sail Miami.
The Innovation Awards, organized by NMMA and judged by BWI, recognize products that best meet the following criteria: innovative distinction from other products currently being manufactured; benefit to the marine industry and/or consumer; practicality; cost-effectiveness; and availability to the consumer within 60 days of award receipt.
Among the winners for the Consumer Electronics and Software category, NMMA bestowed Honorable Mention to the Take Me Fishing Boat Ramp Mobile App. Available on iTunes and in the Droid Market, the FREE app allows users to search an impressive database of more than 35,000 launch points by city or zip code and even offers turn-by-turn directions. It’s already been downloaded by more than 27,000 mobile users.
The app was developed by Derek Trauger & Associates who have a number of useful apps available for boating enthusiasts on both iPhone and Android phones. Traugers’ most recent: The BoatUS app that helps members call for a tow and includes helpful location and tracking features just for boaters, sailors and anglers. The moment you hit the App’s ‘Call Now for a Tow’ button, it automatically provides TowBoatU.S. with critical information before their crew even answers the phone.
Traugers’ other apps include Padi, Dive Spots, Bait Shops and iBoatShows. With over 60,000 downloads to date, Derek is on his way to becoming the top App Developer to the Marine Industry.