MIAMI BEACH – The 70th annual Miami International Boat Show opened this morning riding a wave of renewed consumer confidence, with expectations that the industry will ride the big bow wake once again in 2011.
“We have been here before and we have come out of it,” Thom Dammrich, president of the NMMA. Adding, “We have momentum on our side.”
In this morning’s industry breakfast, NMMA’s VP of Marketing, Carl Blackwell introduced the newly redesigned Discover Boating campaign which focuses on the mobile tech market.
NMMA has taken the lead once again and in an attempt to bring younger tech-savvy consumers to the sport, have just launched an app for the Miami Show for both Droid and iPhones. Also in the works is a new Facebook campaign to invite non-boaters to join in on the fun. The FB app will encourage those with boats to invite their friends to come out on the water and then hopefully “catch the bug!” Blackwell said he hopes the campaign will go viral.
Let’s give a big round of applause to the National Marine Manufacturers Assoc. for finally getting with the program and acknowledging the power of going mobile.
More than 2,000 exhibitors are at the Miami show this year, showcasing more than 2,500 boats, according to the NMMA. Along with Strictly Sail, the show runs through Monday.